Meta
Facebook and Instagram
Cold reach at scale, not cold outreach: broad audiences, many creatives, a clear offer page behind them.
Meta and Google ads with AI creativesThe creative decides
More motifs, built with AI, new every week.
- CPACPA
- Ad RecallAd Recall
- CTRCTR
- Creative DiversityCreative Diversity
- MERMER
- CACCAC
- Hook RateHook Rate
- Incremental LiftIncremental Lift
€150,000
Ad spend
6
Years of experience
4.3
TrustScore
50
Clients
Creative
The creative
is the targeting
On Meta, audience settings stopped deciding who sees an ad long ago; the creative decides. So we produce several angles per campaign and let the market decide.
Several angles, not one idea
Each test runs genuinely different angles against each other, not just different colours.
Hook first
The first three seconds decide. We test hooks separately from the rest of the video.
Iteration, not restart
What wins gets developed further. What loses gets switched off, not repaired.
Production
What the AI
actually does here
You supply material from your everyday work: product shots, a few phone videos, your website. Out of that come finished ads, and not one a week but enough of them that the market can choose between them. The difference from classic production is not quality, it is volume: a shoot day delivers one motif, here a dozen variants appear in the same time.
Still images
Your product in scenes that would otherwise need a shoot.
Video
Edited spots from existing material, with no shoot day and no crew.
Avatars
A person delivers your script, with no camera and no studio, in several versions.
Voices
The same message in different tones, and in several languages if needed.
Four parts, one meeting
Everything is aimed at a meeting in the calendar, not a good cost per click in a dashboard.
Search and Performance Max
Capturing demand that already exists. Search terms that buy, not search terms that only read.
Landing page
Where the decision happens
One page per offer, one next step, no menu to wander off into. We build it with you.
Tracking
All the way to the meeting
Server-side tracking and meeting feedback, so the platform optimises for the right thing.
The formats we produce
Several angles run against each other every week. These are the shapes they come in.
The offer, stated
One image, one sentence, one step. For audiences that already know the subject.
Like a recommendation
Hand held and unpolished. Works where gloss reads as advertising instantly.
The difference as a picture
Two states side by side. The fastest way to explain a benefit without words.
One thought per card
For offers that need an explanation before anyone clicks.
A sentence from outside
What a client says lands harder in cold audiences than anything you say about yourself.
Four bets, one wins
The same offer in four versions. The winner gets developed, the rest switched off.
How a test is set up
- 01
Offer and numbers
We work backwards: what can a meeting cost and still let the campaign pay for itself? Without that number there is no budget.
- 02
Build and test
Accounts, tracking, landing page and first creatives. The test runs on a limited budget until the data says something.
- 03
Scaling
Winners get budget, losers get replaced. Weekly report with cost per meeting.
Clear terms from the start
What we take on
Ad accounts, tracking and audiences set up cleanly
Several motifs a week, running against each other
The hook, the cut and the copy of every ad
Budget control: scale the winners, switch off the losers
Weekly reporting with the cost per meeting
What we need from you
An ad budget from €1,500 a month
Access to the ad accounts and the website
Material from your everyday work: photos, videos, product shots
Sign-off on motifs within a few days
Honest feedback from the sales calls
Common questions
We work from €1,500 in monthly ad spend. It has to be enough to reach a reliable read within a few weeks. How much beyond that makes sense depends on your target cost per meeting and comes out of the first call.
You do. We work inside your ad accounts. If the engagement ends, everything stays with you, creatives and audiences included.
No. We can say what was achievable in comparable cases, and we say early when we consider an offer unviable.
20
Minutes that decide whether we work together
In the first call we work out together whether paid ads pay off for your offer: budget, target cost per meeting, capacity. If they do not, we say so within those 20 minutes.
Before it runs
Every motif gets
looked at first
The obvious worry is whether people can tell. Sometimes they can, and then that motif does not go live. AI builds the variants, the selection stays with us. What does not fit your offer gets dropped, however good it looks.
Two people before launch
Claim, image and landing page get checked together, not separately.
Switching off is part of it
What loses the test gets ended, not patched.
What clients write
What clients wrote after working with us. Unabridged, in the order they came in.
“Business Growth Solutions exceeded our expectations. The agency combines strong performance marketing with clever lead generation and modern website building. What impressed me most was the clarity of the strategy and the measurable results, from more qualified leads to a clear rise in revenue. You notice straight away that these are experts who do not just talk, they deliver.”
Pascal Schutter09/2025 “I have run three campaigns with BGS so far and have recommended Mr Herti and his team several times. That speaks for itself. Working together was straightforward, fast, pragmatic, sometimes unconventional, very efficient and in the end very successful for me.”
Stephan Schampaul02/2024 “I can strongly recommend working with Alexander Herti. The selection of potential customers was very accurate, the execution service-minded and efficient. Not least, I am very happy with the value for money and will work with him again in 2024.”
Stefan Schneider01/2024 “I got exactly the right leads put in front of me. Very precise.”
Dr. Frank Winnenbrock11/2023 “With Alexander from BGS you get a contact who listens and can put himself in the client's position. Throughout the time we used his services he was always reachable and responded flexibly and quickly to what we needed.”
Michele Fuhs11/2023 “BGS took the initiative to give us a new marketing tool in the form of email marketing. The promised ROI was exceeded, and we are now rolling the approach out nationally. Campaign management by Mr Herti was very flexible and focused. In short: highly recommended.”
Ralf Heine, TAB-NRW11/2022 “Business Growth Solutions works in a very individual, client-focused way. I have already won a large number of customers through their intelligent lead generation and the number keeps growing. They are also consistently professional and committed to getting clients results as fast as possible.”
Anton L.10/2022 “Innovative, fast and professional. Mr Herti helped us win new customers and mapped the whole process around the client, so that we barely had to put anything in ourselves.”
Rolf Janka10/2022 “Business Growth Solutions and the team advised and supported us in building new sales channels in the German-speaking market, which let us almost triple our monthly order volume. The actual ROI was 4, although 2.5 had been promised.”
David Wagner01/2022
On average 4,3 von 5 stars from 10 client reviews
More on this in the blog
- Meta10 September 2026 · 12 min
Meta Andromeda: why creative volume and variety now count
Meta's new retrieval engine sorts ads before the auction starts. That changes what a campaign fails on, and how an account should be built.
- Creative10 September 2026 · 11 min
AI creatives for ads: what that actually means
Images, video, avatars, voices. What the machine takes over, what it cannot do, and why the argument is not quality.
- Law10 September 2026 · 13 min
Labelling AI content in ads: what applies since August 2026
Article 50 of the EU AI Act has applied since 2 August 2026. Anyone running AI motifs should know what has to be labelled, what does not, and where the platforms are stricter than the law.
Let's talk about your next meetings
20 minutes, free and without sales pressure. You get an honest read on whether paid ads add up for your offer, and what a meeting from them may realistically cost.
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