BlogWhat we learned,
written down
Cold outreach, ads, websites, SEO. The questions that keep coming up in first calls, answered at length.
All posts
- Design10 September 2026 · 13 min
UX/UI design for websites: what actually counts in 2026
Most redesigns make a site prettier, not more successful. What good UX/UI design means in 2026 and what matters instead.
- SEO10 September 2026 · 14 min
SEO with AI: what helps and what hurts you
AI writes text faster than Google wants to read it. Where artificial intelligence genuinely helps in SEO, where it costs rankings and how you get named in AI answers.
- Conversion10 September 2026 · 12 min
Website conversion rate: why more visitors are rarely the answer
Buying reach first when the numbers are weak just pays more for the same problem. How to measure your website conversion rate properly and tell where it actually snags.
- Meta10 September 2026 · 12 min
Meta Andromeda: why creative volume and variety now count
Meta's new retrieval engine sorts ads before the auction starts. That changes what a campaign fails on, and how an account should be built.
- Creative10 September 2026 · 11 min
AI creatives for ads: what that actually means
Images, video, avatars, voices. What the machine takes over, what it cannot do, and why the argument is not quality.
- Law10 September 2026 · 13 min
Labelling AI content in ads: what applies since August 2026
Article 50 of the EU AI Act has applied since 2 August 2026. Anyone running AI motifs should know what has to be labelled, what does not, and where the platforms are stricter than the law.
- Deliverability14 August 2026 · 13 min
Cold email deliverability: why cold emails end up in spam
Most campaigns do not fail on the copy, they fail because the mail never arrives. What actually decides cold email deliverability.
- Law3 July 2026 · 13 min
Is B2B cold email in Germany legal? What section 7 UWG actually says
Plenty of providers claim B2B cold email in Germany is legal as long as you target businesses. German law is narrower than it sounds in a sales call.
- Metrics22 May 2026 · 10 min
Cost per B2B meeting: what a meeting may cost you
Without this number no campaign can be judged. How to work it out yourself in ten minutes.
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