Infrastructure
Deliverability
Dedicated sending domains, DKIM, SPF and DMARC, multi-week warm-up and continuous monitoring of delivery rates.
Cold email and appointment settingYour ideal customers
Approached personally
We fill your calendar with 8 to 15 qualified meetings with real decision makers every month, guaranteed within the first 90 days or we keep working for free. Without you writing a single cold email or building a sales team.
2,000+
Meetings booked
50
Clients
10x
Average ROI
90%
Positive ROI
Our clients
Meetings booked with decision makers at companies like
- NESTLÉ
- BMW
- BOSCH
- FLYERALARM
Targeting
The list decides,
not the tool
Most outbound campaigns do not fail on the copy, they fail on the recipient list. We research every company by industry, size, location and trigger, and verify every address before the first mail goes out.
Researched by trigger
New locations, open roles, funding, trade fair appearances. A trigger turns cold outreach into a conversation.
Verified addresses
Every address is checked before sending. High bounce rates do lasting damage to domain reputation.
Exclusion lists
Existing clients, open proposals and competitors are excluded before anyone is contacted.
What we take over
Copy
Sequences
First touch and follow-ups as one connected story, not four reminders about the same mail.
Dialogue
Reply handling
We read and answer every reply, qualify against your criteria and arrange the meeting.
Numbers
Weekly reporting
Opens, replies, meetings and the reasons prospects say no. That is what next week's changes are built on.
How a campaign runs
- 01
Week 1: profile and build
Kickoff, ideal customer profile, sharpening the offer. In parallel we set up domains and start the warm-up.
- 02
Weeks 2 to 3: test
First list, first sequence, small volume. We measure reply rate and reply quality, not just opens.
- 03
From week 4: scaling
What works gets volume. What does not gets replaced. Meetings go straight into your calendar.
Clear terms from the start
What we take on
Target research and verification of every address
Domains, warm-up and deliverability monitoring
Copy and sequences, written per segment
The reply dialogue up to the confirmed meeting
Weekly reporting with clear metrics
What we need from you
An offer with a benefit you can evidence
A person who actually takes the meetings
Approvals within a few days
Access to a calendar for booking
Honest feedback from the calls
Build it yourself or hand it over
| In-house | With BGS | |
|---|---|---|
| Lead time to first mail | Several weeks for setup and warm-up | Infrastructure already in place |
| Deliverability | Usually becomes a topic after the first drop | Monitored continuously, domains rotated |
| Copy | One template for every recipient | Written per segment, around a trigger |
| Your time | Research, sending, follow-up, replies | The sales call only |
Common questions
We contact business recipients in their professional role only, with a clear link to their business, a clear sender and an opt-out. Whether a given approach is permitted is governed not only by the GDPR but above all by section 7 UWG, and that assessment belongs to you and your counsel. We follow your instructions. What section 7 UWG actually says, we summarised here.
With a clear offer and a clean list, first meetings typically land in week 3 to 5. We reach 8 to 15 meetings a month within the first 90 days. If we do not, we keep working for free until we do.
A one-off €1,500 for the setup, then from €150 per booked meeting. We name the exact price per meeting once we know the audience and the deal size, because effort and list size vary widely. Here is how to work out for yourself what a meeting may cost.
For offers with a very small deal size, purely consumer audiences, and companies without the capacity to actually take the meetings. We say so openly in the first call.
Set up once, then pay per meeting
No retainer, no hidden costs. After the setup, what gets invoiced is what is in the calendar.
Per booked meeting
from €150per meeting
A one-off €1,500 for the build, domains and deliverability. After that you only pay for meetings that actually happen.
- One-off setup €1,500
- No monthly retainer
- Target research and address verification included
- Domains, warm-up and deliverability included
- Reply handling up to the confirmed meeting
- Weekly reporting
20
Minutes that decide whether we work together
In the first call we work out together whether cold outreach pays off for your offer. If it does not, we say so within those 20 minutes.
What clients write
What clients wrote after working with us. Unabridged, in the order they came in.
“Business Growth Solutions exceeded our expectations. The agency combines strong performance marketing with clever lead generation and modern website building. What impressed me most was the clarity of the strategy and the measurable results, from more qualified leads to a clear rise in revenue. You notice straight away that these are experts who do not just talk, they deliver.”
Pascal Schutter09/2025 “I have run three campaigns with BGS so far and have recommended Mr Herti and his team several times. That speaks for itself. Working together was straightforward, fast, pragmatic, sometimes unconventional, very efficient and in the end very successful for me.”
Stephan Schampaul02/2024 “I can strongly recommend working with Alexander Herti. The selection of potential customers was very accurate, the execution service-minded and efficient. Not least, I am very happy with the value for money and will work with him again in 2024.”
Stefan Schneider01/2024 “I got exactly the right leads put in front of me. Very precise.”
Dr. Frank Winnenbrock11/2023 “With Alexander from BGS you get a contact who listens and can put himself in the client's position. Throughout the time we used his services he was always reachable and responded flexibly and quickly to what we needed.”
Michele Fuhs11/2023 “BGS took the initiative to give us a new marketing tool in the form of email marketing. The promised ROI was exceeded, and we are now rolling the approach out nationally. Campaign management by Mr Herti was very flexible and focused. In short: highly recommended.”
Ralf Heine, TAB-NRW11/2022 “Business Growth Solutions works in a very individual, client-focused way. I have already won a large number of customers through their intelligent lead generation and the number keeps growing. They are also consistently professional and committed to getting clients results as fast as possible.”
Anton L.10/2022 “Innovative, fast and professional. Mr Herti helped us win new customers and mapped the whole process around the client, so that we barely had to put anything in ourselves.”
Rolf Janka10/2022 “Business Growth Solutions and the team advised and supported us in building new sales channels in the German-speaking market, which let us almost triple our monthly order volume. The actual ROI was 4, although 2.5 had been promised.”
David Wagner01/2022
On average 4,3 von 5 stars from 10 client reviews
On the phone
A person reads
the replies
Every reply to a campaign gets read and answered, including the rude ones. That is how interest becomes an appointment instead of a lead in a CRM.
No bots in the inbox
We answer ourselves, in your tone and with your knowledge.
Objections reach you
What keeps coming up in conversations shows up in the review.
More on this in the blog
- Deliverability14 August 2026 · 13 min
Cold email deliverability: why cold emails end up in spam
Most campaigns do not fail on the copy, they fail because the mail never arrives. What actually decides cold email deliverability.
- Law3 July 2026 · 13 min
Is B2B cold email in Germany legal? What section 7 UWG actually says
Plenty of providers claim B2B cold email in Germany is legal as long as you target businesses. German law is narrower than it sounds in a sales call.
- Metrics22 May 2026 · 10 min
Cost per B2B meeting: what a meeting may cost you
Without this number no campaign can be judged. How to work it out yourself in ten minutes.
Let's talk about your next meetings
20 minutes, free and without sales pressure. You get an honest read on whether cold email works for your offer, and what it realistically brings.
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